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<title>News Marketer: AdBlockers a good thing</title>
<link>http://teodesian.net/posts/898a5a80-13f6-11ec-bdd7-b2bd9f9ef209</link>
<description><![CDATA[<blockquote><em>
Adblockers and bots both rose together as a consequence of the advertising industry’s carelessness and short-sighted greed. Obsessed with maximizing their profits, advertisers and media buying agencies developed a vast apparatus: programmatic tools, which carry low single-digit CPMs (in the best of cases); ad exchanges that send repackaged users profiles to platforms that match them to ad formats; retargeting systems that track users, displaying over and over the same ads on every site visited after a search. The latter maneuver yields predictable results: tracking excesses generate the same negative perception as intrusive ads, and stimulate adblockers installation.
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Glad they're finally figuring this out in the wider web; I figured this out years ago.  On the web, subscriptions are the way to go.]]></description>
<author>doge</author>
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<pubDate>2015-10-02T07:56:57</pubDate>
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<title>News Marketer: AdBlockers a good thing</title>
<link>http://teodesian.net/posts/1443772617</link>
<description><![CDATA[<blockquote><em>
Adblockers and bots both rose together as a consequence of the advertising industry’s carelessness and short-sighted greed. Obsessed with maximizing their profits, advertisers and media buying agencies developed a vast apparatus: programmatic tools, which carry low single-digit CPMs (in the best of cases); ad exchanges that send repackaged users profiles to platforms that match them to ad formats; retargeting systems that track users, displaying over and over the same ads on every site visited after a search. The latter maneuver yields predictable results: tracking excesses generate the same negative perception as intrusive ads, and stimulate adblockers installation.
</em></blockquote>
Glad they're finally figuring this out in the wider web; I figured this out years ago.  On the web, subscriptions are the way to go.]]></description>
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